McDonaldization: The Reader

Author: George Ritzer 

Condition: Very good 

Paperback

McDonaldization of Society George Ritzer's seminal work of critical sociology that links classical sociological theory to many aspects of contemporary life in a globalized world. The central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today. The book examines ways in which fast food businesses have created a system of operation based on efficiency, calculability, predictability, and control, and how the same principles have been applied to other settings and contexts.

This sociology book has been widely read for over twenty years by hundreds of thousands of students in a wide variety of courses. 

The Third Edition of McDonaldization includes a wide array of sources, from journal articles, to essays from edited books, to newspaper and magazine articles. George Ritzer has updated this popular anthology to build upon and go beyond the thesis of McDonaldization. Classic articles from the First and Second Editions remain in this volume and are supplemented by a significant number of new pieces which bring the discussion about McDonaldization up to date.

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